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The Average Guy's Guide to Google AdSense

Google AdSense is a popular online advertising program, administered by Google, that pays you to host advertisements on your Web site. At its simplest, you sign up, get approved, Google checks out your site, AdSense places ads relevant to the content on your page and you get money based on how many people click on those ads from your Web site.

Signing up for Google AdSense is easy and free. So with a minimal time investment, Bob the Blogger can be earning a bit of online income through Google AdSense. Simply complete the online application to receive approval from Google. Once you are approved, all you have to do is insert the provided HTML code onto your Web page, and the ads automatically show up on your site.

In order to make the advertisements on your Web site as relevant as possible, AdSense uses a system called Mediabot to browse your site and determine which advertisements are most appropriate to pair with the content on each particular page. According to Google, AdSense "understands the meaning of a Web page." Because of the state-of- the-art technology used to target appropriate ads for your site, Google AdSense can determine the meaning of certain words by examining the context in which they are used.

The ads that are put on your Web site by Google AdSense earn you money based on cost-per-click (CPC) or cost per thousand impressions (CPM). Basically, the more people who click on the AdSense ads on your site, the more revenue you will receive. AdSense generates and places the ads that will make the most money for you based on their relevance to your Web site's content.

The advertisements placed on your Web site by Google AdSense are wide reaching and versatile, and they cover pretty much any content you specialize in. Additionally, your geographic location is taken into consideration, so your page can display both geographically relevant and topically relevant ads.

This is one of the most attractive features of Google AdSense: the ads displayed on your Web site are meaningful to the people who are visiting your Web site. Another feature that benefits your customers is the addition of a Google Search Box, which offers your site visitors the convenience of searching directly from your Web site and allows you to make money off of their searches.

All that is required for approval is a valid Web site with an authentic URL address that does not display inappropriate content. You also need a legitimate mailing address and name to receive payments when the bucks start rolling in.

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